The benchmark is a reason to ask why, not a conclusion that something is wrong. Operating context still determines whether a category is worth pursuing.
These describe ranges across industries, drawn from samples that may or may not resemble any particular organization. We publish the source and the sample size for each because a range is useful for orientation even when it cannot be a conclusion. None of them describe you. A midsize community organization is rarely in any of these samples, and rarely able to buy the reports.